Who we are...
  • Joe Casale – principle / owner / designer / inventor
  • Bachelor of Science in Industrial Design, Pratt Institute, Honorary 1979
  • Member of IDSA (Industrial Design Society of America)
  • Holds several personal patents and listed on dozens of corporate patents
  • Personally has invented, designed and/or licensed (21) products
  • Several Innovative Products featured on QVC
  • Consultant for the Big Idea Group, a national invention search firm
Awards….Achievements
  • 2002 Oppenheim Toy Portfolio - “Best Toy Award”- Platinum
  • 2004 iParenting.com, Best Toy Award, “Kids Coloring Plate”
  • 2005 Waterloo Industries, Prize Winner, “Innovative Tool Storage Concept”
  • 2006 General Mills Foods, Finalist, “Kids Healthy Snacks”
  • 2007 Finalist for Big Idea Group Hunt, “Nutritious Adult Beverage”
  • 2007 Winner Everyday Edison, a 13 week TV series on PBS about inventors
Company Profile

Since its conception in 1987 Design Group Associates has designed over 220 consumer products that have been on store shelves worldwide. We are an independent Industrial Design firm focused on new product design and development for a variety of industries including: toys and games, house wares, office products and accessories, promotional products, home and garden tools, packaging and much more. Our services include product ideation, concept styling and development, presentation drawings, mechanism design, prototyping, and product samples. In addition we evaluate and offer consultation for inventors and their ideas. We develop plans for taking ideas through the process of commercialization, utilizing our experience of intellectual property, product development, marketing and representation. We work confidentially with a network of creative associates and companies to create products that are unique, innovative and profitable.

Testimonials…..

”Joe Casale and I have worked on dozens of projects for over 15 years, everything from small innovative game movers to entire game concepts, each with their own design challenges. Every game is important to our company, licensed and non-licensed, promoted and non-promoted, preschool to adult. Every time we time we go to Joe we are certain to get unique, creative options with input for production constraints and consultation that covers us right through to analyzing pre-production samples. Take a look at the Pressman items on this site to view some of his work, but please, don't hire him when we need him.”

Susan Adamo Baumbach
Vice President, Research and Development
Pressman Toy Corporation
“Joe Casale is one of the best inventors and designers in Big Idea Group's network (over 12,000 members). Each year, we have the opportunity to meet hundreds of creative inventors, product designers, and creative problem-solvers, and Joe is clearly in the small group of folks that stand out. His range of skills, creativity, and professional approach is excellent. Joe is one of our "go-to" guys. He should be one of yours.”

Mike Collins
CEO, BIG Idea Group Inc.
“Joe Casale was one of our top designers at CBS Toys, Galoob Toys and Tyco/ Mattel. Joe has been a key designer on many of our product lines. He worked on key play sets and vehicles. Joe's thinking was always first class”.

Richie Weintraub
Senior Vice President
Mattel Boys and Games Design
“I have known Joe for well over a decade. He is a particularly brilliant designer and of the highest professional caliber. I would have no hesitation in working with him again or recommending him to others as an imaginative, insightful and valuable resource or partner.”

Richard C. Levy – Toy and game inventor. His critically-acclaimed books include: “The Toy and Game Inventor’s Handbook” and “The Complete Idiot’s Guide to Cashing in On Your Inventions.”